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Berké has been coaching, consulting and speaking on leadership, wellness and motivation for nearly a decade and a half, in a great range of contexts. From owning his own lifestyle and health coaching business to teaching courses at UC Berkeley on Purpose-Based Motivation, Berké has used each and every one of his skill sets to empower individuals to fully express their greatness in the world. For the past 5 years he has been intensely focused on the study of internal motivation and positive behavior shifts within individual and group dynamics. From both his studies and his consulting experience, Berké has created powerful change management programs that increase human engagement in both work, health and life.
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Expertise |
During his time at UC Berkeley, he was awarded three grants to engage in research on intrinsic and extrinsic motivation. His research focused primarily on the psycho-motivational forces of change with a strong emphasis on values-based motivation. This work culminated into a thesis of which he received Highest Honors and the development of a UC Berkeley course on the psychology of behavior change and wellness. It is with the knowledge gained over the years that Berké has been able to provide successful services that truly work to tap at the hearts of the individuals and organizations and create genuine and vibrant cultures that are human-centric and internally motivated.
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Personal |
Born in Detroit, Michigan, and raised in Southern California, his mother, a first generation Ethiopian and his father a kid from Detroit, Berké has experienced many diverse environments since his childhood. This theme of diversity has followed him throughout his life. His innate sense for adventure has led him to create a life that encapsulates as many lives as possible within one. Whether he’s serving as a life coach or jamming on his favorite guitar at a coffee shop, Berké always finds a way to touch people's lives for the better.
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